If you are a marketer looking to get into social media, you need to become a frequent visitor to Mashable.com. This site is an effective 'how to' on how to develop twitter, facebook, and other social sites into sources of strategic advantage to your company. For example, go to the home page here and click on their facebook or twitter guidebooks. I'll bet you will find useful tips on how to make these two resources more valuable to your company.
In addition to tips, Mashable also has useful and factual articles on how companies are using social media. I find their examples are useful to learn how to make these resources more valuable and actionable for my company and my clients.
If you aren't visiting mashable, do it now. It will be worth you time and effort.
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